BIPC Notts Marketing Workshop Series

About this event

This in-person workshop guides participants through developing a practical marketing plan aligned with their business goals. Delivered by marketing consultant Shamshad Walker, the session covers three core elements: understanding your market through customer segmentation, crafting clear messages that reflect your unique selling points, and identifying effective marketing channels to reach potential customers.

Participants will learn to create a personalized action plan that fits their budget and timeline, applicable to both new and established businesses seeking growth. The interactive session combines practical tips, presentation content, and dedicated Q&A time. Attendees are encouraged to bring laptops to begin working on their marketing plan during the workshop.

With over 15 years of experience supporting businesses, Walker has delivered training for organizations including NatWest Bank, Nottingham Business Venture, and Nottingham Trent University.