This in-person workshop explores practical techniques for developing a stronger social media presence. Participants will learn about content types that engage audiences, discover free online design tools, and understand how to incorporate AI into their content creation process. The session combines interactive activities with hands-on practice to help attendees apply new skills immediately.
Led by marketing consultant Shamshad Walker, who brings over 15 years of experience supporting businesses, the workshop covers content strategy essentials, tool use including Canva and ChatGPT, and content calendar planning. Attendees should bring a laptop to work on their LinkedIn profiles during the session. Suitable for both those new to social media marketing and established practitioners looking to refine their approach.
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