BIPC Notts Marketing Workshop Series

About this event

This practical workshop introduces participants to effective email marketing strategies and demonstrates how to use Mailchimp to build, design and send newsletters. Attendees will learn how to plan campaigns that strengthen customer relationships while managing databases responsibly, with email remaining a reliable marketing channel unaffected by social media algorithm changes.

The interactive session covers setting up Mailchimp accounts, designing branded templates aligned with business identity, and growing subscriber lists using GDPR best practice. Participants are encouraged to bring laptops to apply learning immediately. Trainer Shamshad Walker, a Marketing Consultant with over 15 years of experience supporting businesses, brings practical expertise gained through work with NatWest Bank, Nottingham Business Venture, Nottingham Trent University and local councils.